CREATIVE NESTLINGS PRESENTSCATEGORY PARTNER PROPOSAL · CANVA · 2026← MAIN SITE
PRESENTED TO CANVA
CATEGORY PARTNER · CREATIVE OS · AI VISUAL SUITE
JOHANNESBURG, GAUTENG
27–29 NOV 2026
TOOLZ
CREATIVE
EXPO 2026
DESIGNERS & CREATIVES
10,000+
EXHIBITION DAYS
3 DAYS
CANVA USERS IN AUDIENCE
~70%
AFRICA'S PREMIER CREATIVE EXPO · ALL 16 CCi INDUSTRIES
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SLIDE 02
THE
OPPORTUNITY
10,000+
AFRICAN CREATIVES
Designers, photographers, content creators, filmmakers, musicians and visual artists — all in one venue for 3 days.
~70%
ALREADY USE CANVA
African creatives are among Canva's fastest-growing user segments. TOOLZ puts you directly in front of them.
16
CREATIVE INDUSTRIES
All CCi sectors — from graphic design to fashion to music to film. Every kind of creator Canva serves.
3 DAYS
LIVE BRAND PRESENCE
Not a banner. Not a popup. 3 full days of embedded, experiential engagement with your exact target user.

TOOLZ 2026 is the single highest-density gathering of African creatives on the continent. Canva belongs at the centre of it.

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SLIDE 03
YOUR AUDIENCE
IS RIGHT HERE
🎨
GRAPHIC DESIGNERS
Use Canva daily for client briefs, social content, presentations
~2,500 attendees
📸
CONTENT CREATORS
Canva is their primary tool for reels, thumbnails, stories and posts
~2,000 attendees
👗
FASHION & VISUAL ARTISTS
Use Canva for lookbooks, portfolios and brand pitches
~1,500 attendees
🎬
FILMMAKERS & MEDIA
Use Canva for pitch decks, storyboards and promotional assets
~1,200 attendees
🎵
MUSICIANS & ENTERTAINMENT
Canva for album art, event flyers and merchandise design
~1,000 attendees
💼
CREATIVE ENTREPRENEURS
Use Canva to run their business — proposals, invoices, branding
~2,000 attendees
NOT A GENERAL AUDIENCE. CANVA'S EXACT TARGET USER — AT SCALE.
3 DAYS · JOHANNESBURG · NOV 27–29 2026
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SLIDE 04
WHY CANVA
IS THE PERFECT FIT
CANVA'S NEW POSITIONING — THE CREATIVE OPERATING SYSTEM

Canva has evolved from a template tool into an AI-powered Visual Communication Platform — a "Creative OS" for enterprise teams. TOOLZ is the live laboratory to demonstrate exactly that evolution to Africa's next generation of creative professionals and business owners.

🤖
CANVA AI 2.0 — MEET YOUR AUDIENCE
Canva's 'Agentic Makeover' — from idea to finished, published work using conversational AI — is tailor-made for African creatives who need to move fast. TOOLZ gives Canva 3 days to demo this live, hands-on, at scale.
🌍
AFRICA IS CANVA'S FASTEST GROWTH REGION
Africa's creative economy is booming. Our audience needs a full Creative OS — not just templates. Canva's 'Truly Local' expansion and enterprise push land perfectly here. TOOLZ is the platform to launch it.
💼
FROM INDIVIDUALS TO TEAMS & BUSINESSES
60%+ of our attendees run their own creative businesses. Canva's shift to enterprise — Brand Kits, team workflows, actionable design — speaks directly to this. TOOLZ is where Canva's B2B story meets real buyers.
👑
CATEGORY PARTNER = CATEGORY OWNER
As the exclusive Design Software Category Partner, Canva is not one brand among many — it's the platform. No Adobe. No competitor. 3 full days of embedded activation to demonstrate Canva as Africa's creative standard.
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SLIDE 05
CATEGORY PARTNER
WHAT IT MEANS
🔒
EXCLUSIVE DESIGN SOFTWARE ZONE
Canva is the ONLY design software exhibitor in the Software Zone. No Adobe. No competitors. Category exclusivity written into the contract.
🎤
BRANDED WORKSHOP STAGE
"Powered by Canva" lab stage running daily design masterclasses. Canva facilitators, Canva content, Canva outcomes — free to all 10,000+ attendees.
🏆
CANVA DESIGN CHALLENGE
Live competitive design challenge hosted on Canva — winner announced on the main stage. Maximum engagement, maximum brand recall.
📢
SIGNAGE & CO-BRAND ACROSS EVENT
Canva branding embedded in TOOLZ visuals, digital screens, event guide, social content, email campaigns, and press coverage.
📲
LEAD CAPTURE & CANVA PRO SAMPLING
On-site Canva Pro trial activations, QR-code-driven free trial sign-ups, and data capture of engaged creatives across 3 days.
🎥
POST-EVENT CONTENT PACKAGE
Canva receives full post-event recap video, social media post set, and a custom audience report — all co-branded for your marketing team.
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SLIDE 06
ACTIVATION
IDEAS
CANVA AI 2.0
🤖 "CANVA AI LIVE" DEMO STAGE
Daily showcase of Canva AI 2.0 — attendees bring a real brief and watch it go from idea to finished, published work in minutes using conversational AI. The most powerful live product demo in the building.
ENGAGEMENT
🏆 CANVA DESIGN CHALLENGE LIVE
On-the-spot AI-assisted design competition: brief given on stage, participants design live in Canva, judged on the spot. Winner gets Canva Pro + hardware prize. Huge crowd energy.
CONVERSION
📲 CANVA PRO FREE TRIAL WALL
Branded QR wall showcasing Canva as a full Creative OS. Attendees scan for a 90-day Canva Pro free trial. Tracked campaign with impressions + activations reported back to Canva.
ENTERPRISE STORY
💼 "CANVA FOR YOUR BUSINESS" WORKSHOP
Enterprise-focused session: Brand Kits, team workflows, presentation design, and marketing automation — showing creative entrepreneurs how Canva replaces multiple tools and runs their whole operation.
COMMUNITY
🤝 CANVA CREATOR MEETUP
Invite top Canva creators / Canva Certified Experts in SA for a private evening meetup — relationship-building with your most influential African advocates and future enterprise champions.
CREDENTIALING
🎓 CANVA FOR CREATIVES CERTIFICATE
Co-branded TOOLZ x Canva certificate for workshop completions — covering AI workflows, brand design and team collaboration. Shareable on LinkedIn. Positions Canva as a professional standard.
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SLIDE 07
AUDIENCE
DEMOGRAPHICS
75%
AGED 18–35
Canva's primary global growth demographic
50%
WOMEN CREATIVES
Gender equity embedded in event curation
70%+
USE CANVA WEEKLY
Estimated based on creative tool adoption data
60%+
SMARTPHONE FIRST
Mobile-native creators — Canva mobile users
40%
FROM TISH AREAS
Underserved creatives — high growth potential
DIGITAL REACH
111K+
Creatives across platforms
47K+
WhatsApp subscribers
34K+
Instagram & Facebook
13K+
Email newsletter
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SLIDE 08
CO-BRAND
BENEFITS SUMMARY
WHAT CANVA GETS
✓ Exclusive design software category — no competitor presence
✓ Branded workshop stage with Canva facilitators
✓ 10,000+ brand impressions over 3 days
✓ Live Canva Pro trial activations & lead capture
✓ Canva Design Challenge on main stage
✓ Full event co-branding — signage, digital, social
✓ Post-event report: reach, engagements, sign-ups
✓ Access to 111K+ creative community via our channels
✓ Press coverage in SA creative media
✓ Long-term foothold in Africa's fastest-growing creative market
ESTIMATED METRICS
10,000+
Live Brand Exposures
500+
Workshop Attendees
1,000+
Pro Trial Sign-ups
111K+
Digital Audience Reached
ABOUT CREATIVE NESTLINGS

Pan-African creative network · 15+ years · 100K+ creatives served · NPC 2022/588715/08 · NPO 318-856. We have delivered 50+ events and facilitated R20M+ in funding for African creatives.

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SLIDE 09
THE
PARTNERSHIP ASK

We are inviting Canva to be the exclusive Design Software Category Partner of TOOLZ Creative Expo 2026 — Africa's premier creative industry gathering.

RECOMMENDED
👑
CATEGORY PARTNER
Design Software · Exclusive
R250,000
~$13,500 USD
Full exclusivity, branded stage, design challenge, full co-branding, lead capture, post-event report.
🎁
CANVA PRO SAMPLING
Add-on Activation
R80,000
~$4,300 USD
Dedicated Canva Pro trial activation zone, QR campaigns, 1,000+ sign-up target, data report included.
🤝
IN-KIND PARTNERSHIP
Canva Pro for Attendees
IN-KIND
Canva Pro Licenses
Provide Canva Pro trials for all verified workshop attendees — we handle logistics, Canva gets the brand love + data.
ALL PACKAGES INCLUDE
Logo placement · Social mentions · Press coverage · Audience report
27–29 NOVEMBER 2026 · JOHANNESBURG
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SLIDE 10 · LET'S CREATE TOGETHER
POWER
AFRICA'S
CREATIVES

TOOLZ Creative Expo 2026 is the definitive gathering of African creatives. As Canva evolves into a full Creative Operating System — with AI workflows, enterprise Brand Kits, and actionable design — TOOLZ is the live stage to show Africa what that means. This is not a sponsorship. It's a launch pad.

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